Telstra Brand Film

Collider Studio were commissioned by agency Bear Meets Eagle On Fire to create an elaborate pop-up book animation used to promote a new direction for Australian telco Telstra to its internal staff. Voiced by the legendary actor and comedian Stephen Fry, the 1 minute animation tells the brand story of Telstra’s relationship with its customers and how hard it tries to make the journey together a partnership. Told through a sequence of pop-up book page turns, the story plays out over seven spreads each with detailed paper folding architecture, intricate moving parts and little paper characters.

Hossein planned and oversaw the design of the project with Collider’s Creative Director Andrew van der Westhuyzen, using real paper pop-up techniques to understand how to recreate the book as realistically in CG as possible. Each spread was painstakingly designed and mocked up and for speed, iteration was all done in paper first until all the scenes were approved.