Apple Music Creative and Cinema Campaign

Celebrating the crossover between music and film, Apple Music funded a brand content campaign to launch the updated Apple Music and Everyman film subscription offer.

Hossein managed the pitch process with the Apple Music team both locally and in LA as well as the media planning, production and launch in the UK.

The video features two London based music artists: Celeste (Brit Award and BBC Sound Of winner) and Obongjayar and was directed by another rising talent, Sophie Jones.

Hossein later supported the PR launch at Apple Music in New York along with company Chairman Paul Wise, before premiering in the UK. It was shown across an ATL campaign across the biggest screens in cinemas and smaller ones through a digital and programmatic campaign through 2019 and early 2020.

The campaign reached more than 22 million viewers and drove over 24,000 new Apple Music and Everyman Loyalty scheme subscriptions.

The video was directed by Sophie Jones and won a Kinsale Shark award for sound mixing, with Sophie also winning the Shots new director of the year award.