
Power of Summer x Heineken
A seven week film and music pop up experience at one of London’s most famous landmarks.
Located at Battersea Power Station, Power of Summer was visited by over 50,000 guests.
As well as working to plan the production of the experience, Hossein secured a sponsorship deal with Heineken via their ad agency Starcom, which was then launched with a live performance on site by UK group JUNGLE and a projection mapped light show mapped to the iconic Battersea Power Station architecture. In addition to the sponsorship and festival production, Hossein worked to curate and secure the rights to film screenings, with a diverse program planned with the film team at Everyman.
The event helped take the event offering for Everyman to a new level and drove a new revenue strand for the business at a critical time, shortly before the board took the company public.