Belong: The Book of Limbo

Collider was engaged by Howatson+Company, on behalf of the progressive carbon neutral telco, Belong. The brief was to create the concept of a digital wormhole in book form. The book would perform the task of creating a positive distraction for new iPhone buyers long enough for their old phones to re-sync to their new ones. In that cataclysmic gap of time without internet, our task was to provide a manifestation (in physical form) of going down an internet wormhole.

Hossein worked on the pitch for agency and client and across creative production from inception to delivery and eventual launch of the idea to an Australia-wide audience.

The Book of Limbo won a Wooden Pencil at the 2022 D&AD Awards.