Toyota GR Compendium

Commissioned by Hero in Melbourne, Hossein and the Collider Studio team created a three-volume book for Toyota GR. Celebrating the history and heritage of the brand, along with the performance of all the latest models, the books were designed to be gifted to Toyota GR customers once they ordered their new car.

An enormous amount of research, writing, photography editing and design was needed for the project, the collaboration between agency and Toyota went on for over a year to produce the final product in early 2025.

The compendium became an embodiment of Toyota brand culture, sharing stories from the founder, motorsport drivers and covering a wide variety of car models. Collider Studio imbued the books with a variety of printing embellishments from pop ups to a zoetrope and fan kit.