Minderoo Foundation, The Plastic Forecast

The Plastic Forecast combines research on atmospheric plastic dynamics with traditional weather forecasts to estimate the daily ‘plastic fall’ in an easy-to-understand weather report to visualise the extent and weight of the problem.

The Plastic Forecast campaign hopes to highlight this important issue to the 193 United Nations Member States that are currently negotiating a legally binding treaty to end plastic pollution. The second meeting (INC-2) of the negotiating committee was in Paris from 29 May to 2 June (2023), where The Plastic Forecast campaign was launched.

Hossein worked with the team at M&C Saatchi to create and execute all the motion elements required for the online campaign and the overarching brand system for The Plastic Forecast website, along with the creative required for the launch in Paris.