NIB: Health First

Collider director Damon Cameron was engaged by BWM Isobar to create a bold new look for the latest NIB Health First campaign. Using a mixture of live action, animation and illustration, five characters and vibrant scenes were created to encompass the energy and positivity of living ‘health first’. Hossein helped to navigate the production interplay between live action and animation mediums along with Collider Studio’s Creative Director Kåre Martens, who provided the original illustration look and feel for the scenes. Animation was crafted by the experts over at 21-19 via The Jacky Winter Group.